Showbread to Release Who Can Know It?

NASHVILLE, TN - Showbread harbors some strange tendencies when it comes to music and art. Hardcore punk, pop, alternative and industrial are only a few of the genres that make up the bizarre amalgamation that is Showbread’s self described “Raw Rock” sound. Stranger still is the way one genre devours another on each new Showbread record, jarring and dividing their fan base every time. On the band’s sixth album Who Can Know It?, which releases as a free C&L! download on November 16^th, 2010, Showbread showcases their most grandiose stylistic shift like a badge;  and rightfully so, because it’s the best the band has ever sounded.

Earlier this year Showbread announced both their departure from longtime home Tooth & Nail records and their intentions to partner with Come&Live! to offer their subsequent album and its supporting tour as gifts completely free of charge. Who would fund the album? The fans. Within one week of Showbread’s 90 day fundraiser, the band had raised the entire album budget by offering special pre-order gifts to donors. Before the 90 days ended they had raised several times as much. With absolutely no mainstream popularity and no record label, Showbread raised more money than most independent record labels can offer a band of their size to record an album. Times have certainly changed. Singer Josh Dies acknowledges the crumbling state of the music industry but insists that Showbread’s new model wasn’t in the same spirit as, say, Radiohead or Trent Reznor.

“Even considering the sorry state the industry is in, the move wasn’t about reinventing the wheel, it was about believing in a message of hope so sincerely that you’d much rather hand it out as a gift than charge someone for it.”

The message in question comes to full flower both sonically and lyrically on Who Can Know It? It is arguably the band’s most sincere and developed effort to date. Teaming once again with long-time production collaborators Sylvia Massy (Prince, Tool, Johnny Cash) and Rich Veltrop (Phantom Planet, Slayer) familiar listeners have come to expect the unexpected - but will they expect a record this unexpected?

Those expecting traces of Showbread’s blistering Refused and Nine Inch Nails influences will be surprised to find the latest change has the band sounding like a Raw Rock version of The Eagles and R.E.M. If those same listeners can recover from the initial shock they will then go on to find the most expanded, earnest, heartbreaking and original music of Showbread’s career. Piano driven ballads, haunting vocal melodies, simultaneously dark and uplifting lyrics, dense layers of instrumentation and a notable lack of power chords or screaming vocals are hewn throughout the record. It seems that Raw Rock has developed to a completely unexpected full maturity. Raw Rock is all grown up.

Who Can Know It? will be released as a free download on Comeandlive.com and to traditional online media outlets on November 16^th, 2010. Showbread will begin their first completely free tour in early 2011.